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Beauty Industry

DISC Develops Innovative Billboard Header

The company met the specification for the Origins project with function and style.

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By: Jamie Matusow

Editor-in-Chief

DISC developed the eye-catching header for Origins Plantscription Eye using SBS board for the outside wrap (essentially creating a thin walled folding carton) and added support by using a combination of e flute and SBS spacers inside to give it “body.” The bottom was die cut into a “tongue” shape with friction contours that fit into the slots on the store fixture.DISCalso added metal clips to hold the separate product description cards. The initial consideration was to use a rubber band type of material. However, ultimately a brown, cloth covered elastic string was pre-strung in random patterns across a substantial chip board frame. One ofDISC’s partners in China provided the materials and the company affixed it inside an SBS wedge-shaped carton.

Luxe Pack NY Booth No. D7

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